Nicosia, 2 April 2024 - Coca-Cola HBC Cyprus received significant awards that attest to its commitment to the effective promotion of its products and the creation of a positive working environment at the Cyprus Retail and Sales Awards 2023, organized by Boussias Cyprus. In total, Coca-Cola HBC Cyprus secured three awards: 1 gold, 1 silver and 1 bronze. The official announcement of the winners with the awards ceremony took place on Thursday 28 March.
Coca-Cola HBC Cyprus secured the highest distinction, winning the gold award, in the “Digital Campaign” category, with its “Tethered Cap 2023” campaign for Kykkos Natural Mineral Water. In April 2023, Kykkos Natural Mineral Water was the first in Cyprus to launch all its packaging with a new non-removable cap, following the European directive that will come into force from July 2024. This first step also carried with it the burden of responsibility for properly informing and educating the Cypriot public about the benefits of this change, as well as the simple steps they should take to use the new cap correctly. Thus, a highly targeted digital campaign was designed around these 2 goals, information and education . This campaign ran in 2 phases, in April 2023 and in the period May-June 2023 .
Furthermore, Coca-Cola HBC Cyprus won the silver award in the category "Employer of Choice - Empowering Human Resources - Equal Opportunities for All" as, through targeted actions and appropriate modern tools, the empowerment of its people is enhanced and equal opportunities are offered to all. This is achieved through the implementation of development programs that are in line with people's personal development and career plans.
Coca-Cola HBC Cyprus won a silver award in the “Sales Executive Training & Development” category for the “Sales Academy - A comprehensive development and progression experience” initiative. The Sales Academy is a key part of the development of the company’s sales people and integrates all their training and development activities. Through the Academy, the company’s sales team’s capabilities are strengthened by receiving all the tools and knowledge they need to maximize their performance in the market and develop their professional careers.
The distinctions of Coca-Cola HBC Cyprus are the result of its long-standing efforts for excellence at all levels of its activity and the development of its people with continuous training programs that enrich their knowledge and develop their skills at every stage of their career.