Our Purpose and Strategy

OUR VISION IS TO BE THE 24/7 BEVERAGE PARTNER – TO GROW WITH OUR CUSTOMERS, OFFERING THE RIGHT PRODUCT FOR EACH CONSUMPTION OCCASION

Our strategy to achieve our vision is based on five key growth pillars, and is supported by our values. 

 

Our Growth Pillars

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Leverage our unique 24/7 portfolio

Our portfolio is one of the strongest, broadest and most flexible in the beverage industry, which means that we have a product range that we can deploy across high value occasions and channels to capture substantial growth opportunities.

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Win in the marketplace

Our consumer-centric portfolio is enhanced by a customer-centric sales approach. We use increasingly sophisticated market and customer insights to create category strategies that create value for our customers, ourselves and our shareholders.

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Fuel growth through competitiveness & investment

We have a strong track record of driving efficiencies and savings and remain focused on finding smarter and faster ways to operate. Capturing these allow us to accelerate investments in growth areas such as cold drink equipment, production and logistics infrastructure, customer service and the capabilities of our people.

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WE ACCELERATE THE DEVELOPMENT OF OUR PEOPLE 

 

We want our people to work at their best, in an environment that inspires them and enhances their development. Through a unique and exciting work experience journey, we do everything we can to help our people move forward. We build the best teams to offer unique products to our consumers and excellent service to our customers. 

 

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WE BUILD RELATIONSHIPS OF TRUST WITH SOCIETY

 

We want to evolve the right way, not the easy way. For this reason, we strive to minimize our environmental footprint and contribute to the society where we live and work. We empower the new generation, strengthen local communities and implement initiatives for the environment.

 


Our Growth Mindset Values

  • Winning with Customers
  • Nurturing our People
  • Excellence
  • Integrity
  • Learning
  • Performing as One