Our Mission 2025 consists of seventeen sustainability commitments. We created it by following our materiality approach and aligning it with the United Nations Sustainable Development Goals (SDGs) and their targets. Thus, our Mission 2025 focuses on commitments in six key areas along our value chain: reducing emissions; water use and stewardship; World Without Waste; ingredient sourcing; nutrition; and our people and communities.
We believe that our business can only be as healthy and strong as the communities in which we operate. In the long run, healthy, sustainable businesses require thriving communities.
In collaboration with Global Water Partnership – Mediterranean (GWP-Med) we initiated the Program in 2013 to deal with the water shortage problem in Cyprus.
We want youth in Cyprus to become employable and pursue their dreams that's why we have been organizing Youth Empowered since 2017. It targets youngsters between 18-30 years old that are currently not in the job market and through dedicated physical and online training we provide them with the skills and mentoring to make a positive change in their lives by pursuing meaningful job opportunities.
In 2013 we introduced the Non Conventional Water Resources Program "Mission Water" within the context of our commitment to manage responsibly our natural resources and raw materials so as to ensure our sustainable future.