As part of the Program, the Network of Responsible Coastal Businesses emerged. Its 210 members are coastal businesses that have been trained by the Program's volunteers, adopted sustainable practices and collected more than 1,627 tons of waste, contributing significantly to the reduction of the litter ending up in our seas. All best practices adopted by our members are awarded in a special ceremony each year, under the auspices of the President of the Republic and in the presence of the then Minster of Agriculture, Rural Development & Environment, Mr. Costas Kadis.

Through the “On-the-Go Recycling" initiative, 50 PMD recycling bins were placed in the high touristic coastal areas of Geroskipou and Kissonerga, in close cooperation with the local authorities, and 60.4 tons of PMD were collected in just 6 months!

In order to further financially support the Programme, in the summer of 2019, we donated 15% of our net proceeds from the sale of Coca-Cola and Coca-Cola Zero seasonal collectable contour bottles for 10 seabed clean-ups, whereas in 2018 we organised an instore promo with one of our national key account hypermarkets and the proceeds funded 3 seabed clean-ups.

Zero Waste Beach has been widely acknowledged as a pioneering and best practice CSR Program. We have received gold awards from the Pancyprian Volunteers Association, the Cyprus Responsible Business Awards and Cyprus Tourism Awards.

In conclusion, the results of our three years rollout were very impressive and prove the importance modern societies place in reducing marine litter. Our program supports this need and contributes to a global problem that requires our immediate holistic action. However, despite collective efforts by companies and NGOs, personal responsibility plays a key role to the protection of our land and seas: by choosing a responsible approach towards the environment, together, we can bring the desired change for the common good.