Zero Waste Beach
AKTI Research Centre and Coca‑Cola/Lanitis Brothers continue their efforts against marine plastic pollution in Cyprus with the innovative “Zero Waste Beach” programme and the support of the Coca‑Cola Foundation.
Zero Waste Beach programme was launched in 2018, by AKTI Research Centre and Coca‑Cola/Lanitis Brothers with the support of the Coca‑Cola Foundation, in accordance with the company’s global vision and commitment for "A World Without Waste".
It aims to mobilise coastal businesses in the battle against marine plastic pollution as well as to raise awareness about the dangers of marine plastic pollution. In 2018 AKTI and Coca‑Cola Coca‑Cola/Lanitis Brothers managed to cooperate with dozens of coastal businesses which adopted sustainable practices, thereby reducing plastic use and combating marine pollution and specifically, plastic marine pollution.
In 2019 their main goal remains to raise awareness as well as to establish responsible and sustainable practices as a part of the daily activities of even more coastal businesses. Moreover, this summer, Coca - Cola' s seasonal collectable glass contour bottles, will support “Zero Waste Beach” programme. 15% of the company' s net proceeds from its seasonal collectable contour bottles will go towards beach and deep-sea clean-ups.
Coca‑Cola and AKTI launched 2019's initiatives aiming to tackle marine plastic pollution, at the Mackenzie reef in Larnaca on June 4th.
Coca‑Cola’s seasonal collectable bottles to support “Zero Waste Beach” in summer 2019
On June 4th 2019 more than 40 professional divers cleaned up the natural reefs of Protaras, Larnaca, Limassol and Paphos. Apart from the Mackenzie reef in Larnaca, they also cleaned up the Moulia reef in Paphos, the Green Bay (fishing shelter) in Protaras and the Dasoudi beach in Limassol.
This is the first time that deep-sea clean-ups are carried out at various locations on the island simultaneously.