In 2013, and in cooperation with Coca‑Cola, we launched the “Mission Water” initiative. It is a special programme dedicated to dealing with the problem of water shortages in Cyprus, and which is being successfully continued, underlining our corporate responsibility and our commitment to protect the environment and properly manage water resources.
Within the context of their commitment to responsible management of natural resources and raw materials so as to ensure sustainable development, in 2013 Coca‑Cola HBC Cyprus and The Coca‑Cola Company introduced the Non Conventional Water Resources Programme "Mission Water", which continues successfully, proving our commitment to environmental protection.
Our programme aims to:
- Mitigate the water shortage issue in Cypurs where the problem is more intense, by implementing constructive projects
- promote public awareness regarding the proper management of water resources
- Inform and make the general public sensitive to responsible water management and support an open dialogue among important stakeholder groups
- and cultivate a new culture for proper water management and saving.
- $680,000 investment by the Coca‑Cola Foundation
- 17 systems in schools, environmental centers and public courts
- 5,840,000 litres of water saved annually
Within the context of the Programme, which is implemented in collaboration with the international organisation Global Water Partnership Mediterranean (GWP-Med) and with the exclusive funding in the amount of 680,000 dollars by the Coca‑Cola Foundation, there have been installed and restored 15 grey water recycling systems and 2 rainwater collection system in environmental education centres, schools and sport centers throughout the country.
Through the Programme and the implemented projects, 5,840,000 litres of water are returned annually to local communities! The water that is saved, is collected and reused mainly for secondary usages, whilst the use of such techniques is highlighted through various educational, training and awareness actions.
The value of the Mission Water programme reaffirms our commitment to sustainable development and covers the entire spectrum of our operations.
The specific project is even more valuable in the sensitive case of Cyprus which has been recognized as one of the European countries facing the highest level of water resources scarcity. In fact, the project’s reputation has travelled beyond the borders of Cyprus, since in 2015 it was awarded as the second-best practice worldwide in the World Water Showcase Competition of the 7th World Water Forum.