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Current Site: Cyprus
Coca-Cola HBC Cyprus celebrates the World Cleanup Day by announcing the renewal of support for the pioneering Zero Waste Beach program, which is being implemented in collaboration with the AKTI Research Center.
The project is funded by the Coca-Cola Foundation, following the company's global commitment to "A World Without Waste". The goal of the Zero Waste Beach program is to mobilize all stakeholders and the public in the fight against marine plastic pollution, but also to change the habits of citizens in this issue. With specific actions and the creation of infrastructure, the Company aims to reduce the garbage in our coastal and marine areas of Cyprus.
In the three years of Zero Waste Beach program implementation, the results are impressive: Shores and seabeds were cleaned, while special collection bins for recyclables were installed on the coastal sidewalks of the Municipality of Geroskipos. Within the framework of the Program, the Network of "Responsible Coastal Companies" was created, consists of 210 members. Through the actions of the program from 2018 to 2021, approximately 1627 tons of waste were collected, in close cooperation with 18 Local Authorities, companies - members of our Network, 44 public sector bodies, and the participation of 1229 volunteers.
AKTI is the national coordinator of the International Coastal Clean-up (ICC) of the International Organization Ocean Conservancy, in Cyprus. Therefore, the International Ocean Conservancy Protocol was used for waste recording and segregation at source and the data were entered into the Agency's database to be used for data comparison and future research.
These results show that all together, with targeted actions we can reduce plastic waste that reaches the seas and coasts of our island. But beyond the collective efforts of Companies and NGOs, the responsibility for protecting the environment lies with each of us: by adopting responsible habits, together, we can bring the desired change.