1. Our commitment
The food & beverage industry in Europe is part of a joint declaration on food waste, Every Crumb Counts, with the commitment to prevent edible food loss (including edible packaging), to promote a life-cycle approach for reducing food waste and to proactively feed into European, national and global solutions and initiatives in this area. Besides, the ambition is to create more awareness of the need to reduce food loss within own operations and along the entire value chain. Eventually, signatories pledge to collaborate across all stakeholder groups and to contribute to the development and dissemination of best practices. Coca-Cola HBC supports all relevant aspects of this declaration, which directly contribute to our zero waste-to-landfill target.
2. Causes of food loss and waste, our holistic focus across the value chain
We apply a holistic approach in tackling the loss and waste of our beverages and the ingredients we use caused by quality non-conformity, spillage, breakages or storage beyond expiry date. For that purpose, we focus on all steps of our value chain and we measure food loss and waste in ingredients, manufacturing, warehouses & distribution or at customer level, and we analyze the potential of food loss per type and category: