Coca‑Cola ‘No Calories and With Sweetener from Stevia Plant’, the newest member of the Coca‑Cola family made its global debut today in Cyprus and Greece, providing the company's consumers with yet one more sugar-free and no-calories beverage!
The newest member of the Coca‑Cola family made its global debut today in Cyprus and Greece. The first-of-its-kind Coca‑Cola ‘No Calories and With Sweetener from Stevia Plant’ joins the three Coca‑Cola choices available to Cypriot consumers – Coca‑Cola Original Taste; Coca‑Cola Zero Sugar, Zero Calories; and Coca‑Cola Light – and features the great Coca‑Cola taste they know and love.
We are very proud that Cyprus and Greece are the first countries globally to present this new Coca‑Cola choice and we are sure you will love its taste! Christodoulos Christodoulakis, Country Manager, Lanitis Bros
The launch is the latest example of The Coca‑Cola Company’s consumer-centric business strategy to offer more beverages in more categories for more occasions and lifestyles, with a focus on no- and low-calorie options. The new beverage will be positioned under the ‘One Brand’ global marketing strategy, which unites all trademark Coca‑Cola brands under the “Taste the Feeling” campaign.
The first, global launch of our new Coca‑Cola variant reflects our long history of innovating locally. Today’s launch is part of a series of actions we are taking to increase the low and no calorie drinks we offer our consumers aiming to further grow the dynamic light soft drink sector in both countries. Lilian Nektariou, Coca‑Cola country manager for Greece, Cyprus and Malta.