The “Zero Waste Beach” Programme continues with new initiatives against marine plastic pollution and a new eco-logo!

AKTI Research Centre and Coca‑Cola/Lanitis Brothers continue their efforts against marine plastic pollution even more vigorously, as they renewed their partnership, which began last year with the innovative “Zero Waste Beach” programme and the support of the Coca‑Cola Foundation.

The pilot project, which was launched last year, is expanding and becoming island-wide. The Coca‑Cola Foundation, in accordance with the company’s global vision and commitment for "A World Without Waste", also supports this year's “Zero Waste Beach”, which aims to mobilise coastal businesses in the battle against marine plastic pollution as well as raise awareness. Exactly a year ago, AKTI and Coca‑Cola launched their partnership and managed to cooperate with dozens of coastal businesses and set up a network of responsible coastal businesses. The network aimed to adopt sustainable practices, thereby reducing plastic use and combating marine pollution and specifically, plastic marine pollution. In addition, a competition was held, where five coastal businesses were awarded for their sustainable practices, while two local authorities were awarded for the support they provided to the project. In the framework of the programme, 50 recycling bins were placed on Paphos’ coastal pedestrian walkways, while 15 beach and sea floor clean ups were carried out with the participation of 500 volunteers and 13 local authorities.

This year’s actions in the framework of’ Zero Waste Beach’ focus on raising public awareness about the issue of marine plastic pollution and further enhancing the Responsible Coastal Business Network. Last year, the Responsible Coastal Business Network numbered 130 businesses, and this year the project will aim at the involvement of at least 250 businesses.

It should be noted that “Zero Waste Beach” has a new logo, which was designed according to the basic principles of sustainability. This new eco-logo reflects the principles of the circular economy and Coca Cola’s global vision for a world without waste. The two fonts that were used, consume less ink and therefore less energy.