We drive innovation by building on our strong family of brands and introducing new flavours and packages.
We focus on innovating through the products we offer and their ingredients, including expanding our range of reduced and zero-calorie soft drinks and reducing the calorie content of many products in our portfolio.
Adults are a growing segment of our consumer base. We’ve launched several product innovations to make sure we meet their expectations and their increased interest in reducing their sugar and calorie intake.
We reduce sugar content
We are innovating in our use of the natural sweetener stevia, a plant-based extract that has zero calories by introducing Coca‑Cola and Sprite with stevia.
We have also progressively reformulated Fanta and Sprite so they now contain up to 30 percent fewer calories than in 2010. This has been a gradual process to enable people to adjust to the reduced sugar content.
Leading innovation in potato snacks
In 2017 we introduced Tsakiris Trypato, a brand new potato snack category to meet consumer demand while maintaining our existing high standards. The new and innovative Trypato chip comes from a very thick chip fillet, has a one-of-a-kind perforated shape, and is extra crunchy and very rich in flavour.
The originality lies in the public’s engagement in the creation process. Consumers were asked about their taste preferences and habits and ultimately helped to create products that delivered the new experiences they were seeking from a tasty potato snack.